I wanted to quickly pop in to announce the BIG Rebrand news!😱

For the past 6 months I’ve been going through a rebrand with Kelly, a Brand Strategist + Designer from Witt & Company and we are finally done!

WOOHOO!🕺🏻🕺🏻 I can’t wait to share and use all of my awesome new brand material, I hope you love it.

Why did I rebrand you may ask?….

Well, it’s hard to explain but I felt like something was missing. Thankfully Kelly was able to figure out what was missing and create beautiful visuals that I am very proud to share with all of you.😍

What’s changed?….

You’ll start seeing changes here and there as I slowly figure out how to change everything over.😅 Don’t worry, I’ll still be providing the same excellent service, just under a new name and look!

The First Big Change is the business name from Beth Photography to…. Unleash Pet Photography🥰

This summer I had asked friends and family for some new business name ideas that reflected or spoke to my moving studio and pet photography services. My very smart cousin suggested “Unleash Pet Photography”. Thankfully that name was not trademarked in Canada so we were good to go! 🙌🏻

Below is my NEW logo, I just love my little camera trailer and avatars.

The second thing that’s changed are the visuals. Visual identity communicates a company’s values and personality through the colours, shapes, and fonts that are used in the company’s logo design, website, business cards and so much more.

While I was looking into the rebranding process, I found a blog on brand colours which led me to finding Kelly from Witt & Company.

Turns out that my brand colours fell into the fall brand season category which is truly fitting as I love everything about Fall. The changing colours, the cool weather and Halloween, what’s not to love? 🎃🍂

Fall brands are full of integrity and authenticity with a strong focus on family and friends. In addition, they love to challenge the established norms. Key descriptive words are friendly, warm, authentic, simple, comfortable, cozy, welcoming, ambitious, organic, earthy, natural.

I mean OMG, you can’t find better words that describe me and everything my little business is about. I almost cried when I first read the description for my brand category!! 😭

Below are my NEW Brand colours:

Kelly also helped me put my company voice on paper. The ideas were always in my head but I had never actually put it on paper until now.

Purpose

The purpose of UPP (Unleash Pet Photography) is to spread joy and happiness through fun and natural pet photography, so that clients have a treasured keepsake to proudly display in their home.

Vision

UPP’s vision is to support local nonprofit animal organizations through animal photography, merchandise and events.

Values

• Bring joy

• Help others

• Eco-friendly

I’m going to wrap up by saying “THANK YOU!”🙏🏻

My little company would not exist without pet owners like you who want to document and celebrate their pets by investing in pet photography. xoxox

P.S. How cute are my new characters? I can’t wait to put them everywhere on my website. I think they need names, what do you think I should name them?