HOW TO GIVE YOUR PRODUCT IMAGES EXTRA LIFE

You have invested time and money into acquiring great Product Images - Why not maximize your investment by Repurposing Product Images across your advertising platforms.

• Re-imagine Your Website using your Product Images

  • Repurposing your Product Images across your website can give a consistent visual aesthetic that communicates your brand consistently across all of your social media platforms. People like to see your actual product, not a fantasy one.

  • Don’t forget to refresh these images regularly for added interest or maybe add a collage of several of your products together on your website banner. Publishing fresh content will make you more relevant in Google’s eyes too.

  • Create surprises for your future customers by adding Product Images where they don’t expect them. Adding images and colour to “Your story” page will pull the reader in, making a warm connection to you and your business.

• Social Media Sharing with your Images

  • Create Pins/Posts that drive people to your blog posts, product pages and website using your Product Images.

  • Twitter suggests using more colourful images to get noticed and more retweets. Tweets with photos receive an average 35% boost in Retweets. They also suggest you use humour or super useful content so users will want to retweet it to their friends.

  • Facebook claims posts with photos receive an average 37% increase in engagement.

  • Pinterest, Instagram and LinkedIn all recommend that you use good quality images only and pin/post consistently and frequently to build your community of followers.

• Infographics & Themed Images

  • Creating infographics with Canva that include a bundle of your Product Images alongside complementary products shows the reader how your Product can be used.

  • Adding how-to-guides along with Product Images will help the reader understand the need he/she might have for your product.

  • While many customers like to see Product Images on a plain white background, others like to see your Products displayed on a seasonal backdrop for added eye-catching interest.

• Blogs as a regular touch point

  • Business blogging can be used as a marketing tool to give your business more online visibility.

  • Creating a regular monthly or bi-monthly blog stored on your Website, doesn’t need to be difficult. Blogs can be created using customer questions as a base or perhaps create a blog that introduces a new product and the background story of why the product was created. Of course you would insert your eye-catching Product Images into your blog for visual appeal.

  • By including information that allows your readers to get a glimpse into your world, you will create a loyal customer base.

• Email Database

  • Keeping a current email database allows you to email personalized blogs/newsletters with Product Images to your clients on a regular schedule.

  • Bold images will attract their attention more than a block of text.

  • Ensure your Product Photos are shareable from your emails, encouraging users to share these with their friends.

• Don’t forget to Connect

  • Remember to connect/link your Emails, Blogs, Social Media posts and Product Images back to your Website to increase your Search Engine Optimization (SEO) and show the reader where they can buy your product.

  • Instagram doesn’t allow you to post a link to your blog, but you can post your blog with a caption and your image and hashtags. Put the link to the blog in your bio and tell your audience to “click the link in bio to read more”.

  • Tease your audience with only a few Product Images in each post and advise them to click on the link back to your website/store to see your full product lineup and learn more. Post just enough to catch their interest.

• Refresh and Repost

  • Old posts can always be refreshed and reposted with new Product Images and updated information to keep your readers connected.

  • By repurposing your Product Images you will save money and ensure you have a visual synergy across all of your selling channels.